Category: Market Research

Importance of Marketing Research

Importance of Marketing Research

Toying with a new product idea, wanting to boost up your sales, or planning to launch a new product, the importance of marketing research has grown unprecedentedly, especially in the times of recession. In fact, Philip Kotler, the marketing guru, acknowledges that it is only by marketing research, planning, ...

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How to Write a Good Research Methodology

How to Write a Good Research Methodology

Research is conducted for the purpose of discovering, interpreting, enhancing, developing standards to systematize measurements, and furthering advancement of knowledge. Methodology is the rationale behind the collection of concepts, ideas, theories, and assumptions. Combined, a good research methodology is a ...

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Benefits of Conducting a Focus Group

Benefits of Conducting a Focus Group

A focus group can be explained as sampling of a group of people from a larger population and interviewing them for market research or political analysis. It is usually termed as a part of qualitative analysis for a social research in which the opinions, beliefs, perceptions, attitudes, and expectations of a group ...

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Market Research Analyst Job Description

Market Research Analyst Job Description

Market research is a field that is applicable to any kind of business, big or small. Though the work is extensive in a larger business, it does not mean a small business does not require any kind of market research. Any business needs to know what the consumer is looking for in order to be able to cater to those ...

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Cash Only Surveys

Cash Only Surveys

In the past decade, advertisers have greatly capitalized on the widespread usage of the Internet. Surveys for cash help marketing companies to know what the consumers want, the price at which they want it, and what is their reaction to a specific product, or what improvements do they want in a specified product. ...

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Paid Online Surveys for College Students

Paid Online Surveys for College Students

College students across the world, these days, face many problems in managing their finances due to the rising cost of high school and higher education studies. This problem intensifies because college students do not have any income of their own. They have to depend on pocket-money which is provided to them by ...

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