Category: Social Marketing

Why Social Media is Important for Marketing

Why Social Media is Important for Marketing

"How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?" ― Seth Godin, Guerrilla Marketing for Home-Based Businesses There was a time when you mentioned that the business or ...

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Promotion via Pinterest

Promotion via Pinterest

Are you using Pinterest to promote your business? Well, why the heck not? And you have a personal account? Dude... it's like you're not even trying! Pinterest is huge. Like, almost Facebook-huge. If you realize the value of social media marketing (hint: it's huge), Pinterest should definitely be on your list. ...

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Using Social Media for Political Campaigns

Using Social Media for Political Campaigns

We live in exciting times where the Internet, especially social media platforms like Facebook, Twitter and YouTube have become game-changers in the political and social arena. Movements of political dissent and mass protests against administrations across the world, prevalent for many years, have finally been ...

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Social Media Marketing Tips

Social Media Marketing Tips

Success stories stand tall as long as they get the space and recognition to grow and flourish. In any business, right from introducing the product, to drawing profitable sales, there is one word that makes all possible. Marketing has not only justified its definition but has also elevated the strategies for ...

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Social Marketing Theory

Social Marketing Theory

Human behavior gives rise to a social environment. The nature of this environment has two parts. Just like yin-yang, there is a good and there is a bad social culture. The aim of this article is to focus on the reasons / causes of the bad or harmful social behavior, and eradicate it to spread good will, good ...

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What is Societal Marketing Concept?

What is Societal Marketing Concept?

Societal marketing was put forth as a concept by Phillip Kotler (often referred to as 'father of marketing') in the 1970s. However, it is only in the past couple of decades, that this form of marketing has matured into a reality, with every company trying to incorporate this marketing style in their products and ...

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